Deloitte acquires creative agency Acne
Deloitte has acquired Swedish-headquartered creative agency Acne, becoming part of the Big Four firm’s Deloitte Digital division
Founded in 1996, Acne provides creative, strategic, digital, film and photography services for clients, particularly in the lifestyle and luxury retail sectors. Notable clients include IKEA, Telenor, Max, H&M and Spotify.
The agency’s executive chairman, Victor Press, and chief executive officer, David Olsson, will continue to lead the team under the Acne name. It is headquartered in Stockholm, with teams in London, Paris and Berlin.
As part of the move, Deloitte Digital will invest substantially in the business across North West Europe, including hiring approximately 80 new employees. This will double Acne’s current team to around 160 people, with 40 of these new hires based in the UK.
Acne is the second creative deal that Deloitte has announced this summer, having announced the acquisition of Market Gravity, the proposition design consultancy, on 1st June 2017.
Paul Thompson, head of Deloitte Digital for Europe, the Middle East and Africa, said: ‘The acquisition of Acne is an important move towards Deloitte Digital offering a full range of digital and creative services, with clients increasingly looking for a partner with multidisciplinary skills. We aim to deliver our clients’ ambitions, whether that be launching a new strategy, product or service. By combining Deloitte’s deep data and technological expertise, with Acne’s exceptional creative experience, together we will help build brands for the digital age.’
Victor Press, executive chairman of Acne, says: ‘Our clients are asking for a combination of data analysis and creativity. By combining this knowledge with our storytelling capabilities we believe that we will bring a highly relevant offering to the market.’
Deloitte Digital also confirmed it has appointed a chief creative officer. Andy Sandoz has been appointed partner, and will the firm’s creative services for clients in the UK, based in Deloitte Digital’s studio in Clerkenwell, London. He was previously executive creative director of Havas London, where he co-led the agency’s creative department.
Source: CCH Daily – Deloitte acquires creative agency Acne
