Online purchasing habits of women and men 

online-shopping

Eurostat, the statistical office of the European Union, released a statistical review about the online purchasing habits of women and men.

Larger share of women buying clothes online and men buying electronic goods online

Only slightly less women than men shopped online in 2016 (65 % of female internet users shopped online, compared with 67 % of males). However, they bought different things. A much larger share of women than men bought clothes over the internet (68 % of female e-shoppers, compared with 56 % of male), while a much larger share of men bought electronic equipment (17 % of female e-shoppers and 31 % of male).

The differences between the sexes for buying films online (20 % of female e-shoppers and 26 % of male), household goods (43 % and 45 %), booking travel and accommodation (51 % and 52 %) was smaller. The same share of women and men purchased tickets for events online (both 38 %).

europe online shopping

Women use the internet more for social networks and men more for reading the news

Women in the EU use the internet somewhat less than men (77 % of women aged 16 to 74 used the internet at least once a week in 2016, compared with 81 % of men).

When looking at what the internet is used for, there was a smaller share of women than men in the EU reading the news online (68 % of women and 72 % of men who used the internet in the last three months in 2016). There were no major differences when using the internet for telephone calls (38 % of women and 40 % of men), internet banking (58 % of women and 60 % of men) and job search (22 % of women and 21 % of men in 2015). For sending and receiving e-mails, there was no difference (86 % of both women and men).

On the other hand, a higher share of women used the internet for participating in social networks (65 % women and 61 % of men).

Source: eurostat – Online purchasing habits of women and men

 

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