Research shows that poor online presence of Law Firms causes for miss out business
New research indicates that the vast majority of solicitors (94 per cent) have wrong or inconsistent information online, including basic details such as a phone number or email address.
Digital marketing provider Yell conducted research into how the 11,000 solicitors in its UK database appear online, also asking customers nationwide about their online habits and expectations. Just over half (51 per cent) of customers said that the most important source of information when they were looking for a new service was a website, with 54 per cent relying on positive online reviews when deciding on a new local business or service. Furthermore, 89 per cent say they will try another company if the details listed online for a particular business are incorrect.
‘Careless of even untrustworthy’
‘If a company’s information online is wrong, it’s arguably worse than not being online at all,’ said Mark Clisby, Yell’s marketing director. ‘Not only is the company effectively invisible to customers, it can also seem careless or even untrustworthy. This often happens because companies don’t always know all the listings sites where they appear, or when they move they forget to update their information. It’s easily done, but can be incredibly damaging for business.’
‘A lot of small businesses tell me they get all their business from word of mouth and don’t need to be online. However, they’re ignoring the fact that word of mouth has moved online, with more than half of all customers choosing a local business based on online reviews. That’s a lot of work to be missing out on.’
Source: Global Lgeal Post
