Top Social Media Management Trends For 2018 

Brands have continued to look for ways to connect with different audiences across multiple social platforms in recent years. 2017 didn’t have any shortage of changes to social media management for brands and 2018 looks set to follow suit. Studies have shown that it is becoming more difficult for brands to catch consumer attention the as competition increases. How can your brand start building ideas that will work? What social media trends help your firm’s plans work? Below are four key social media management trends for 2018.

More Engagement between Brands and Consumers

The importance of establishing a connection between your brand and consumers hasn’t been close. Consumers love sharing personal their accomplishments via social media, and they enjoy getting responses from brands regarding their milestones. One study reported that 41% of millennials include a brand on their life milestone to say thanks. Now, most brands have suddenly started realizing the importance of social media engagement when it comes to creating lasting relationships with consumers instead of treating social media as a forum to market their products. It is essential to ensure that your followers were happy by building a network that gives them access to you. Instagram reported that over 80% of its users on the network follow one brand at least. This will be an excellent opportunity for your brand this year.

Custom Chatbots

Chatbots are no longer seen as robotic, clunky machines anymore. They can provide an instant link with customers all over the globe to solve their issues. This year many brands have been testing chatbots and have achieved high degrees of success. Chatbots typically give brands the opportunity to interact quickly with audiences in a personal way as the case may be. As Chatbots become smarter, you can also customize your brand’s voice and send personalized mails to your users directly. Facebook recently reported that there are a 100,000 monthly active Chatbots on Facebook Messenger, which offers a new forum for marketers to communicate with multiple audiences. The chatbots on Facebook Messenger alone has reportedly increased organizational productivity up to 3.5 times the first average.

Augmented Reality (AR)

Augmented Reality (AR) use on mobile devices offers brands an engaging way to reach their audiences quickly. Apple recently launched iPhone X and iPhone 8 which gives users an augmented reality experience. And it highly likely that more social media channels will introduce new ways of integrating introducing augmented reality into their platforms. Snapchat has rolled out a new augmented reality feature that allows users to Bitmoji and project themselves into the real world using the app’s camera. KEA has launched ‘Place’ an app that allows users preview furniture before buying. These options are great ways to increase consumer conversions.

Influencer Marketing

Influencer marketing isn’t new to the scene anymore, and its popularity has made it difficult to determine who to trust. Customers want authenticity from influencers who are looking to work with real influencer marketers so that industry experts can find higher engagement. With so many brands now wanting to work with real influencers, they will need to be more thoughtful regarding who they choose to work with and be associated with. Hence, building beneficial relationships with real influencers will be a critical social media management trend this 2018.

 

 

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