EU launches major campaign for sustainable work and healthy ageing for all
A new EU campaign focuses on Europe’s enterprises and the need to promote sustainable work and healthy ageing from the beginning of working life.
The Healthy Workplaces for All Ages campaign, launched by the European Commission and the European Agency for Safety and Health at Work (EU-OSHA) in cooperation with the Netherlands EU Presidency, will last two years and is the world’s biggest campaign in this area.
Its objectives are:
- to promote sustainable work and healthy ageing from the beginning of working life;
- to highlight the importance of risk prevention throughout working life;
- to assist employers and workers (including in small and medium-sized enterprises) by providing information and tools for managing occupational safety and health in the context of an ageing workforce;
- to facilitate information and good practice exchange.
Director of EU-OSHA Christa Sedlatsche underlined the business case for this campaign topic: “By focusing on sustainable working throughout working life, not only can all workers better protect their health, but companies are likely to see major benefits too. Healthy workers are productive workers, and productive workers are essential to any effective organisation: it’s a win–win situation. We therefore highly value the cooperation between EU-OSHA and our focal points, official campaign partners and media partners and thank them for all their efforts in previous campaigns. We look forward to working with them again over the next two years.”
Commissioner Marianne Thyssen said: “We need to start now to cater for the needs of Europe’s future workplaces and workers. Workplaces that address the health challenges of an ageing workforce gain in productivity. This is good for workers and good for business.”
As part of the campaign, EU-OSHA is releasing an e-guide on managing safety and health for an ageing workforce.