KPMG named a worldwide leader in digital enterprise strategy consulting by IDC Marketscape 

KPMG International has been named a Leader in the IDC MarketScape Worldwide Digital Enterprise Strategy Consulting Services 2015 Vendor Assessment (#254679, March 2015). The report evaluated the capabilities and business strategies of leading firms in the global digital enterprise strategy consulting services marketplace and highlighted KPMG’s ability to capture and leverage data to improve customer service.

“The explosion of data and digitally available information has quickly transformed how organizations are engaging with their customers, employees and the marketplace,” said Mark A. Goodburn, Global Head of Advisory, KPMG International. “The KPMG network continues to help clients successfully develop and execute strategies that fully embrace this new digital reality.”

The IDC MarketScape assessment found KPMG’s Global Digital Strategy Consulting practice to be consistently viewed as among the most capable digital enterprise strategy services providers in several areas, including:

• Improving accessibility of information resources internally or for customers
• Leveraging digital capabilities to improve the effectiveness of internal operations
• Digital marketing
• Usability of digital and visual design of information resources
• Improving information architecture
• Aligning a client’s digital presence with its corporate brand

“Business leaders are increasingly dependent on data and analytics, cloud solutions and mobile capability to enhance efficiencies and improve margins,” said Miriam Hernandez-Kakol, Principal, KPMG LLP (US) and U.S. Technology Enablement leader. “Being recognized as a leader in enterprise digital strategy is directly aligned with our focus on leading the digital transformation discussion with our clients.”

Recent KPMG strategic announcements in the digital space include:

• The launch of Chaordix: Crowd Connection, KPMG’s global Web- and mobile-based crowdsourcing tool that provides employee engagement, market intelligence, brand feedback and product co-creation and innovation in February 2015.
• Taking a substantial equity stake in Bottlenose Inc., a real-time cloud-based trend intelligence company in December 2014.The launch of a virtual research and development center, KPMG Insights Labs, in May 2014.
• The acquisition of Cynergy Systems, Inc., a leader in digital and mobile solutions in March 2014.
• The launch of KPMG Capital, a new investment fund created to accelerate innovation in data and analytics, in November 2013.
• KPMG’s Center of Excellence has also developed an Enterprise Mobility Framework solution that helps clients organize, manage, execute, and deploy diverse mobile initiatives along the mobile journey.

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