Key Website Features Investment Companies Must Incorporate 

It is normal for every potential client who is curious about the strategy of your investment company to visit your website. Your website is the digital face of your business. It is the first impression your prospects get before making contact hence your website can either uplift or cripple your firm’s development. A well laid out website can complement the efforts of your customer service. A well-designed website can help provide your asset management company with an extra punch when it comes to providing great customer service. With this in mind, what are the most important elements for growth? Should style be seen as more important ahead of function? Let’s see some important website features that can help investment companies.

Responsive and Adaptive Structure

It is important to ensure that your site is tested on multiple devices. Designing a responsive and adaptive website will help mobile users especially. Make sure it works on the newest iPhone, Samsung tablet or any other device. Last year alone, mobile searches accounted for 58% of the overall search volume. Hence it is highly essential that your existing clients and prospects can view your website on their smartphones and tablets. Optimization for all types of devices should be paramount for your customers. The design pattern recommended by Google is the responsive web design. Your search rankings on Google is highly influenced by display adaptability.

Intuitive Navigation For Users

Your asset management site’s navigation must incorporate the most demanded pages on the website. The Pages should be specifically focused on your industry or audience. Your data about your company’s team and contact information must be clearly defined and just a click away. You’re about must be clearly defined to connect to customers with your unique story, and perspective, as well as how these differentiators inspire your work. You must understand your audience. Your pages should be crafted based on the audience you want to target. Based on what services they want. Let your site be a funnel that guides investors through the sales process.

Web Analytics

To verify whether your site supports your business or not, you must have the ability to know your web traffic. Using Google Analytics, will give you a full breakdown of the behavior of your users and drill to the finer details. Analytics come with actionable metrics such as what pages are most popular according to views and which keywords bring the most amount of traffic. These tools will expertly help you measure and report your web traffic. Handy metrics such as session duration can help you measure the time visitors spend on your page. Other metrics are designed to measure details like repeat visitors vs first-time visitors, as well as entry and exit pages. Some can help you determine what device was used to view your website.

Your Insight and Commentary

Great content lets you share your perspective of the industry. It offers actionable advice to your visitors. An insight, on your website makes way for engaging content which is key to be winning new clients. Sharing has been made much easier today. Having podcasts, webinars, and SlideShare can help you engage your audiences. Placing your company on the top end of your investment industry through research and market commentary can help communicate your selling points. This can help you pass your message to your audience at the right time.

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